This time of year, there are probably a lot of interested, even desperate people who are doing online searches to find answers and ideas to their seasonal questions and concerns: how to cook the perfect turkey, the best Thanksgiving desserts, fall table decorations, how to hang your own Christmas lights…the list goes on and on.
According to a recent article about the rising potential of Pinterest, more and more people are finding what they need on Pinterest. While it may seem obvious that pins would do well on image searches, the article says that Pinterest is highly successful in regular mixed, or blended searches as well. One of the reasons Pinterest is so popular in search returns is that people who click on pins expect to be taken to a page with more information they need. Unlike clicking on a regular image, clicking on a pin comes with the understanding that you will discover more about the product, recipe or idea you are researching. Another reason Pinterest is so successful, according to the article, is that a pin is an extremely social tool whose lifespan is a lot longer than say a tweet on Twitter or post on Facebook. Pins aren’t pushed down out of the way over time. And they don’t slowly fade away into cyberspace irrelevance. They have staying power, thanks to Pinterest’s unique format. Here’s the link to the article, which is worth checking out: Pinterest: The Social Search Goldmine
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